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An employee stacks items to be shipped at the Amazon.com fulfillment center in Phoenix, Arizona.
Amazon’s annual shopping holiday is a significant positive driver for the company’s e-commerce leadership and even its stock price.
Cowen told its clients the company’s Prime Day is a key benefit for its Prime subscriber base. Only Amazon Prime members can take advantage of Prime Day discounts, which starts Monday 3 p.m. EDT this year.
“Amazon Prime Day returns for the 4th time … and is likely to be the biggest one ever,” analyst John Blackledge said in a note to clients Monday. "Beyond adding further revenue/GMV, Prime Day is a key driver of Prime subs, which we view as the core driver of LT eCommerce growth.”
Amazon raised the price of its annual Prime plan to $119 from $99 in May.
